CONNECTED CAR

CHALLENGE

AT&T is partnering with GMC in order to increase awareness for both the GMC and AT&T brand through a car giveaway.

SOLUTION

The new 2021 GMC Yukon Denali includes 3-years of unlimited AT&T In-car Wi-Fi featuring WarnerMedia RIDE app free content, 3-years of On-Star, 3-years of Guardian, and 3-years of Sirius XM. This unique sweepstakes will help build loyalty and brand affinity for AT&T and its features. Thus, the “connected Car.”

ROLE

SR. Art Director