GAME OF THRONES

CHALLENGE

AT&T sought to continue to grow awareness of and engagement in its AT&T THANKS® loyalty program among customers.

SOLUTION

We partnered with HBO® and designed the "Own the Throne" sweepstakes that promised to give one customer perhaps the best reward imaginable: the iconic Iron Throne itself. We promoted the sweepstakes across social, email and mobile.

RESULTS

• 78 million media impressions
• 40% sweepstakes entry rate
• 62% increase in app engagement
• 1 proud owner of a piece of Westeros

ROLE

SR. Art Director